MSL Insights Blog
Helping MSLs & MSL Managers get the most from Medical Insights
With everything busy MSLs have to manage -- attending conferences, meeting KOLs, planning ISRs, scheduling ad boards (more on that in a minute) -- why bother with social media?
Today, we’ll share four reasons why you should follow HCPs on Twitter, YouTube and other platforms.
Today, 75% of HCPs use social media for professional reasons more than 1 hour/week and 46% of HCPs check social media more than 3 times/day.
If you're an MSL, it's important to follow your KOLs on social media (aka "Digital Opinion Leaders").
Ready to get started? Check out this article for tips!
MSLs are expected to build relationships with new KOLs. Doing this in person is much easier than reaching out virtually. With limited F2F opportunities, how can MSLs write emails KOLs want to respond to and start to build a relationship? Read this post for tips and tricks on how to reach out to new KOLs via email. Free email templates included!
We’re delighted to announce our partnership with Indegene to bring world-class insights solutions to our Medical Affairs customers. See the LinkedIn post.
Understanding how businesses function can be challenging for MSLs coming straight from their graduate work. Reading business books is one way for MSLs to improve their business acumen and become better MSLs. Sonali Pandhe and I partnered up to provide 11 book recommendations to help MSLs improve their business skills.
It is a shame if MSL insights are not used for strategic decision making and to drive the strategy. Clearly presenting and articulating what insights mean, how they impact strategy, and what actions should be taken in insights reports is key. Many teams struggle with effectively communicating the importance of insights. Download these 14 MSL insights report templates ready to impact strategy for inspiration on how to create more effective insights reports.
You have a large Excel spreadsheet of free-text insights from your MSL team. Now what? How can you analyze these insights? How do you make sense of these data and spot trends? This step by step guide goes over how to analyze free-text insights to help you discover strategic opportunities from your insights.
Gathering actionable Medical insights is one of the key responsibilities of MSL teams. But also one of the hardest skills to master. Frequent refresher training helps MSLs understand what makes an insight actionable and results in MSLs reporting higher quality insights. Download this free template to create a customized workshop for your team!
Creating an actionable insights report to share with your internal stakeholders is pivotal for any MSL team. However, many insights reports miss the mark and are too long and hard to read. The result is that insights are not used in strategic decision making. Read this article to learn how to create an actionable MSL insights report in 3 simple steps. Download the free template!
The coronavirus has resulted in travel bans for everyone. MSLs are still expected to build relationships with KOLs and gather insights. Many MSLs are meeting KOLs online but it can be tough to get KOLs to open up in this setting. How can MSLs build enough rapport virtually so that KOLs openly share their opinions? Check out this article with 8 ways for MSLs to gather actionable insights virtually.
