Why you should follow HCPs on social media

With everything busy MSLs have to manage -- attending conferences, meeting KOLs, planning ISRs, scheduling ad boards (more on that in a minute) -- why bother with social media?

Today, we’ll share four reasons why you should follow HCPs on Twitter, YouTube and other platforms.

Continue reading this post on Medical.watch.

How to Find Digital Opinion Leaders

Today, 75% of HCPs use social media for professional reasons more than 1 hour/week and 46% of HCPs check social media more than 3 times/day. 

If you're an MSL, it's important to follow your KOLs on social media (aka "Digital Opinion Leaders").

Ready to get started? Check out this article for tips!