Several hundred Medical Affairs professionals braved COVID-19 and traveled to Miami or joined the Medical Affairs Professional Society Global 2020 meeting virtually. It was jammed full of great networking opportunities, sessions, and discussions. Three thought-provoking themes kept coming up over and over: social listening in Medical Affairs, reviewing strategy docs and understanding the needs of stakeholders. Click to read more.
Top Medical Insights Trends for 2020
Using Medical insights to identify strategic opportunities that lead to better outcomes for the organization, customers and patients will be key in 2020. Check out this article to learn about 3 trends you can expect to see more of in 2020 that will help Medical Affairs teams take their insights to the next level.
12 Excellent Gift Ideas for Busy, On-the-Go MSLs
Is an MSL on your gift list? Have no idea what to get a busy, on-the-go MSL? Or are you an MSL and want to get yourself a nice present? Check out this article with 12 excellent gift ideas for MSLs that are constantly on the road. A great read for family members of MSLs, MSLs, and managers of MSLs. Everyone really. Happy Holidays from the Kernel team!
Save Time on Medical Congress Reports with Kernel
Medical Congresses are fun times. Medical Congress reports are not! Creating the report can mean going through 100s of medical insights and trying to find trends to create a report with actionable next steps. Click to learn how kernel can help MSL teams save hours on creating Medical Congress reports.
kernel at MAPS EMEA 2019
Medical Affairs Meetup in San Diego, 9/12
We’re holding a Medical Affairs Meetup in San Diego on Thursday, September 12, 2019 at 6:00pm PT. Please join us!
kernel and the Medical Affairs Professional Society (MAPS) invite you to network with Medical Affairs professionals in San Diego during the next round of our popular Medical Affairs Meetups! Enjoy complimentary cocktails and hors d’oeuvres in a trending venue near you, and get to know your peers from other companies in the area.
Register here: https://www.medicalaffairs.org/meetups. See you soon!
7 Common Mistakes MSLs Make With Medical Insights
AI & Medical Insights: Get in the Know
How to Make your Insights More Quantitative
One of the top complaints we hear from MSL leads is how awful it is to create reports from free text insights. At the same time, Medical leaders wish reports were easier to read and more quantitative. Creating easy to read and quantitative insights reports shouldn't be painful. Keep reading to learn how a structured data approach plus free text insights save time and lead to more meaningful outcomes.
MSL Insights: On Evaluating a Career as a Medical Science Liaison
We really like this excellent article on Evaluating a Career as a Medical Science Liaison, How to Best Prepare for KOLs, and Managing the Variety Each Day, from Sharoni Billik at SBHC. An excerpt:
“What are strategies for dealing with a KOL that seems to either be uninterested or rushed?
I just go with it…my goal is always to make the situation comfortable so we can have a productive conversation…so I try to discover what might pique their interest and go from there. Asking them an open question (where the answer is not a simple "yes" or "no") can lead to the KOL talking about their interests and concerns. I’ve slowed down my pace and speech, to see if it slows them down…sometimes yes! I’ve talked fast and mentioned the 1 or 2 most salient points and reason for my presence…then wait to see the response or questions that may arise.”
Here’s the full article: https://www.sharonibillik.com/blog/msl-insights-on-evaluating-a-career-as-a-medical-science-liaison-how-to
Nice work, Sharoni and Viorela!
Announcing our Partnership with LPW Training Services
We are glad to announce our partnership with LPW Training, the leading technology training firm for Medical Affairs.
LPW has successfully participated in 1000+ software implementations and trained over 70,000 users. For each engagement, the firm supplies experienced, industry-knowledgeable instructors with the expertise to successfully deliver a company-specific customized training experience for MSLs. LPW offers training in over 30 languages and has offices in the US and London, UK.
kernel at DIA Medical Affairs and Scientific Communications Forum 2019
We’re delighted to announce that kernel has been invited to present at the annual DIA Medical Affairs and Scientific Communications Forum, March 18-20 in Orlando. If you’re planning to attend, please come by and say hello!