We love this video from the Medical Affairs Professional Society (MAPS) from Robert J. Matheis, Ph.D, MA at Celgene! A few takeaways:
- Get close and personal. Choose the closest surrogates to the outcome.
- Talk to your friends. Measure complex components against functions.
- Tell a story. Place multiple surrogates together to fully describe impact (e.g., enrollment to publication to access)
- Threaten to leave. Use your metrics to describe negative outcomes if your function is not successful.
- Keep it real. Focus on priorities. Metrics that matter.
The entire video is well worth your time. Thank you, MAPS!