We love this video from the Medical Affairs Professional Society (MAPS) from Robert J. Matheis, Ph.D, MA at Celgene! A few takeaways:

1. Get close and personal. Choose the closest surrogates to the outcome.
2. Talk to your friends. Measure complex components against functions.
3. Tell a story. Place multiple surrogates together to fully describe impact (e.g., enrollment to publication to access)
4. Threaten to leave. Use your metrics to describe negative outcomes if your function is not successful.
5. Keep it real. Focus on priorities. Metrics that matter.

The entire video is well worth your time. Thank you, MAPS!