As you may know, we develop kernel with the participation of our Medical Affairs customers. One customer request is to help MSLs prepare for upcoming interactions. Today, we released an integration with Case Medical Research to help MSLs and managers answer these questions:
What is the latest and most-impactful research in my area?
What publications have been authored by my thought leaders?
The Overview page will display a real-time feed of the latest research in your therapeutic area. You may personalize this feed based on your team's requirements (for example, following the latest in a disease, drug, gene, pathway, protein and more). You may also listen to audio transcriptions of abstracts while on-the-go (for example, while driving between appointments).
Also, Contact Profiles will display the latest research authored by your thought leaders. To view, just tap "View publications on Case Medical Research (PubMed & more)" on the Contacts Profile page.
For MSLs and managers, this helps you prepare for upcoming interactions by staying up-to-date with the latest, most-impactful research and publications from your thought leaders. To see our new research capabilities, simply visit kernel on your laptop, iPad or smartphone.
If you'd like a demo of our new capabilities, just let us know.
We designed kernel to help you demonstrate the value of Medical Affairs. However, this is only the beginning as we continue to improve our application further. Our goal is to build a valuable application that you love.
Pro tip: use social media in your pre-call planning process. Here’s a useful guide on 3 Ways to Use Social Media for Pre-Call Planning.